By Claes H. de Vreese
Direct democracy is renowned. Referenda are an more and more very important technique of enacting or fighting laws in nations worldwide. This e-book specializes in the main actors in a referendum (the political elites/ events, the media and electorate) and is founded round subject matters equivalent to crusade type, crusade results, electoral mobilization and turnout, in addition to vote selection. The members in particular handle the function of referendum campaigns and their impression and express why referendum campaigns could topic greater than the other political election campaigns.
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Additional resources for Dynamics of Referendum Campaigns: An International Perspective
When they are weakly held, the potential for such volatility can be even greater. 2 Participation and the electorate Turnout tends to fluctuate more widely in referendums than it does in national elections. In general, it tends to be lower, but it can sometimes rise to much higher levels when a particular issue engages wide voter interest or when an intense campaign is waged by interested groups. When turnout rises, it is generally because the issue itself is perceived as an important one for most voters, sometimes generating new sources of participation.
In both the 2000 Danish referendum and the 2003 vote in Sweden, proponents of the euro tried to keep the campaign debate narrowly focussed on technical and monetary issues. But opponents in both instances continually shifted the debate toward the larger issues, attempting to convince voters that the issues at stake in the referendum were much greater than the euro. In both instances, the 34 Opinion Formation and Change in Referendum Campaigns debates on European integration which had taken place in the years previously substantially affected the context of the campaigns.
In terms of content, election time implies considerations of balance and fairness in political reporting (Semetko, 2003). A national referendum can challenge existing conceptions of balanced news reporting. While public broadcasters in Europe, for example, tend to interpret balance in the news in proportion to a party’s power in Parliament, a referendum potentially undermines this principle as other (extra-parliamentary) actors join the race. Moreover, as the vote in a referendum is neither party nor candidate based, the balance issue becomes a question of hearing from the Yes and No camps.
Dynamics of Referendum Campaigns: An International Perspective by Claes H. de Vreese