By Mathew Patterson
Create lovely HTML e mail That simply Works is a step by step consultant to making attractive HTML emails that regularly paintings. It starts with an advent to e-mail masking themes reminiscent of: how e-mail layout differs from website design; permission established advertising and marketing, and the anatomy of an e-mail. The ebook indicates the reader tips on how to plan, layout, and construct attractive HTML electronic mail designs that glance nice in each e-mail software: Outlook, Gmail, Apple Mail, and so forth. All-important initiatives like felony necessities, trying out, junk mail compliance and recognized hacks and workarounds are lined.
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Additional resources for Create Stunning HTML Email That Just Works
Designing Plain Text Email Before we launch into a discussion about designing HTML email, I’ll briefly touch on the importance of designing plain text email. You don’t have to be sending some fancy web-page-in-my-inbox email to benefit from design skills. Even plain text, the base format for written communication, needs to be designed. Have you ever received plain text newsletters? An excellent example is the Good Experience1 newsletter (which is well worth subscribing to). 1. ” designers proclaim, and promptly vow to never support HTML email.
To kick it off, we’ll need to answer some basic questions. These questions will be always be more or less the same, whether you’re working for a client, an internal team, or your own startup (in the latter case, they’re questions you need to be asking yourself). You can find these questions in an editable document included in the book’s code archive download, and use them for your own projects. The Modern Henchman Magazine Client Briefing Who are you sending these emails to? ■ Current subscribers of the print magazine ■ People who sign up on our website ■ Customers who purchased from our site What is the main reason for sending these emails?
They bought products from the website recently. ■ They filled in the sign-up form on the website. ■ They are paying subscribers and this is part of their purchase. ” Working with your client to write a permission reminder can also be a good way to check that the client does have permission to email their list. ” Uh-oh. It’s much better to find out before you send the email that your client has a very different understanding of permission than you do (or than your email service provider does).
Create Stunning HTML Email That Just Works by Mathew Patterson