Get Conducting Research Surveys Via E-Mail and The Web PDF

By Matthias Schonlau

ISBN-10: 0833031104

ISBN-13: 9780833031105

ISBN-10: 0833032267

ISBN-13: 9780833032263

Internet-based surveys, even if nonetheless of their infancy, have gotten more and more well known simply because they're believed to be quicker, larger, more affordable, and more straightforward to behavior than surveys utilizing more-traditional cellphone or mail equipment. in response to proof within the literature and real-life case experiences, this booklet examines the validity of these claims. The authors talk about the benefits and drawbacks of utilizing email and the internet to behavior learn surveys, and in addition supply sensible feedback for designing and enforcing web surveys such a lot successfully.

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Additional resources for Conducting Research Surveys Via E-Mail and The Web

Example text

Nevertheless, convenience sampling can be useful to researchers in a number of ways. For example, responses from a convenience sample might be useful in developing hypotheses early in the course of research, identifying various issues surrounding the research subject, defining response categories for multiple-response questions, or collecting other sorts of noninferential data. In fact, in certain types of qualitative research, convenience samples generated from the Web may be just as valid as convenience samples that are generated using other modes.

Depending on the size of the survey and the complexity of its design, researcher labor costs or survey personnel labor costs, or a combination of the two, may end up being a significant portion of the survey budget. Interviewer labor costs tend to make face-to-face surveys the most expensive to conduct, followed by telephone interview surveys. Mail surveys eliminate interviewer labor by substituting it with the less labor-intensive activities of assembling survey mail packages and coding the responses when they are returned.

For a face-to-face interview, the project will incur costs for the halfhour interview plus the interviewer’s travel time to the interviewing location, which can often exceed the length of the interview. For the telephone interview, the project incurs only the half-hour cost for the actual interview time plus a lesser amount of time to arrange for the interview. For a mail survey, the project incurs a few minutes of labor time to assemble the survey package and mail it and, more important, a certain amount of time, depending on the length and complexity of the survey, for a coder and data-entry person to enter information from the completed paper surveys into an electronic database.

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Conducting Research Surveys Via E-Mail and The Web by Matthias Schonlau


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