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Книга eleven Steps to Create a winning website eleven Steps to Create a winning site Книги internet дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft place of work dwell Small company and Startup kingdom are dedicated to supporting marketers begin and nurture their companies by means of delivering ideas that may be placed into motion instantly.

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Set up a schedule of online and targeted e-mail newsletters. Include columns by staffers, company news, promotions – anything to lure customers back to your site – with links to get them there. Consider adding a podcast to your site (audio content that you record), with an RSS link, which is a service that enables your visitors and customers to subscribe to automatic email alerts referring to the latest content available. Reconsider Ads If you haven’t tried any form of online advertising (see Step 10) and you’re disappointed with your early Web site results, reconsider.

But don’t rush it. You’ll need some time to catch and fix any bugs that show up or design elements you don’t like. And include site management in your deal, at least for the first few critical months. You might have to pay more, but will rest easier knowing your online storefront is in capable hands. Copyright © 2007 StartupNation, LLC 38 Step 8: Optimize Your Site for Search Engines Your business can have the best products or services on the Web, but it doesn’t mean a thing if potential customers can’t find your site.

Invest in education. Run a pay-per-click campaign for a few weeks to learn which keywords pull. That way you don't have to spend a lot of time and effort optimizing your site pages for keywords you don't yet know will work. 6. . Or, if you love graphics. Search engines don't read graphics or Flash animation. If your site relies on Flash or illustrations, then pay-per-click is a smart bet so you don't have to optimize your site. 7. Join the club. Each industry has its own buzzwords and jargon.

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11 Steps to Create a Successful Web Site by microsoft office

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